Privacy Policy

1. Introduction

Race Empower ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or use our services.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Information You Provide

• Contact details (name, email address, phone number, postal address)
• Company information (company name, job title, business address)
• Account information (username, password, preferences)
• Order and transaction details
• Communications with us (emails, phone calls, enquiry forms)
• Newsletter subscription preferences

2.2 Information We Collect Automatically

• Website usage data (pages visited, time spent, click patterns)
• Technical information (IP address, browser type, device information)
• Cookies and similar tracking technologies
• Location data (general geographic location based on IP address)

3. How We Use Your Information

We process your personal data for the following purposes:

• Service Delivery: Processing orders, providing customer support, and delivering products
• Account Management: Creating and maintaining your account, processing payments
• Communication: Responding to enquiries, sending order updates, and customer service
• Marketing: Sending newsletters and promotional materials (with your consent)
• Website Improvement: Analysing website usage to improve functionality and user experience
• Legal Compliance: Meeting regulatory requirements and preventing fraud

4. Legal Basis for Processing

We process your personal data based on:

• Contract: To fulfil our contractual obligations when you purchase our products or services
• Consent: For marketing communications and non-essential cookies
• Legitimate Interest: For website analytics, fraud prevention, and business improvement
• Legal Obligation: To comply with accounting, tax, and other legal requirements

5. Data Sharing and Disclosure

We may share your information with:

• Service Providers: Third-party companies that help us deliver our services (payment processors, delivery companies, IT support)
• Business Partners: Suppliers and manufacturers when necessary for order fulfilment
• Legal Authorities: When required by law or to protect our legal rights
• Business Transfers: In the event of a merger, acquisition, or sale of assets

We do not sell your personal data to third parties for marketing purposes.

6. International Data Transfers

Your personal data is primarily processed within the UK. If we transfer data outside the UK, we ensure appropriate safeguards are in place, including adequacy decisions or standard contractual clauses.

7. Data Retention

We retain your personal data for as long as necessary to:

• Provide our services and maintain your account
• Comply with legal and regulatory requirements
• Resolve disputes and enforce our agreements

Customer data is typically retained for 7 years after the last transaction, in line with UK tax and accounting requirements.

8. Your Rights

Under UK data protection law, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data in certain circumstances
• Restriction: Limit how we process your data
• Portability: Receive your data in a portable format
• Object: Object to processing based on legitimate interests or for marketing
• Withdraw Consent: Withdraw consent for processing based on consent

To exercise these rights, contact us at [email protected].

9. Cookies and Tracking

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyse website traffic and user behaviour
• Provide personalised content and advertisements
• Enable website functionality

You can manage your cookie preferences through our Cookie Settings or your browser settings. For more information, see our Cookie Policy.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and staff training
• Secure data centres and backup systems

11. Children's Privacy

Our services are not directed at children under 16. We do not knowingly collect personal data from children under 16. If you believe we have collected such data, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on our website and updating the "last updated" date.

13. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

14. Complaints

If you believe we have not handled your personal data in accordance with data protection law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Tel: 0303 123 1113
Website: www.ico.org.uk